TV listing data and normalized metadata are keys to effective, efficient CTV advertising.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.
SVOD catalogs continue to grow, but a large portion of content isn’t being watched.
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
Not only are big media brands becoming increasingly present across the growing number of FAST channels, they’re infusing them with an influx of newer programming.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
As FAST channels gain momentum with audiences, the content they offer is becoming more well-rounded, highlighting a notable pivot from how FAST channels began.
Global SVOD providers have increased their sports content by 72% since December 2024.
Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.
With sports rights fragmenting, publishers and platforms can ease fans’ frustrations with data.