SVOD catalogs continue to grow, but a large portion of content isn’t being watched.
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
Not only are big media brands becoming increasingly present across the growing number of FAST channels, they’re infusing them with an influx of newer programming.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
As FAST channels gain momentum with audiences, the content they offer is becoming more well-rounded, highlighting a notable pivot from how FAST channels began.
In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.
Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.