As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
Global SVOD providers have increased their sports content by 72% since December 2024.
Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
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